Product Design – Back to Basics

Product Design is much more than a “pretty picture”

These days, technology plays such an important part in day to day life, that many people believe that product design is all about 3D CAD drawings.

Although 3D Design, Rendering and Printing certainly play a part in the modern design process, it is the fundamentals such as modelling, hand drawing & sketching, research, and testing ideas to see if they will actually work, that seperate OK Design from Great Design.

This awesome video from www.producttank.co.uk provides some very sound advice for anyone starting out in product design and highlights how critical these fundamentals are to the design process :

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